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| Author: | Gierl, H. |
| Title: | Ist der Erfolg industrieller Innovationen planbar? |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1987 : VOL. 39:1, p. 53-73 |
| Index terms: | INNOVATION SUCCESS NEW PRODUCTS MARKET RESEARCH MANUFACTURING INDUSTRY |
| Language: | ger |
| Abstract: | The success on the market of innovations of companies may influence their existence. To evaluate the potential success of innovations means that factors of rapid and gradual success should be determined the right time. It is examined how this factors can be determined in the machine and instrument producing industries. To find the right way of efficient evaluation of innovations is of special importance in branches where the ratio of new products is steadily high. The transition from sellers to buyers market further accelerates this trend. |
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