search query: @indexterm new products / total: 1069
reference: 713 / 1069
Author: | Link, P. L. |
Title: | Keys to new product success and failure. |
Journal: | Industrial Marketing Management
1987 : MAY, VOL. 16:2, p. 109-118 |
Index terms: | NEW PRODUCTS INDUSTRIAL MARKETING |
Language: | eng |
Abstract: |
SCIMA