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| Author: | Böcker, F. Gierl, H. |
| Title: | Determinanten der Diffusion neuer industrieller Produkte. |
| Journal: | Zeitschrift für Betriebswirtschaft
1987 : JUL, VOL. 57:7, p. 684-698 |
| Index terms: | MARKET RESEARCH COMPANY GROWTH NEW PRODUCTS DIFFUSION DECISION SUPPORT SYSTEMS |
| Language: | eng |
| Abstract: |
SCIMA