search query: @indexterm new products / total: 1069
reference: 733 / 1069
Author: | Lee, J. Kim, H. |
Title: | Determinanats of new product outcome in a developing country : a longitudinal analysis. |
Journal: | International Journal of Research in Marketing
1986 : VOL. 3:3, p. 143-156 |
Index terms: | KOREA NEW PRODUCTS DEVELOPING COUNTRIES |
Language: | eng |
Abstract: |
SCIMA