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| Author: | Easingwood, C. J. |
| Title: | Product lifecycle patterns for new industrial products. |
| Journal: | R. and D. Management
1988 : JAN, VOL. 18:1, p. 23-32 |
| Index terms: | PRODUCT LIFE CYCLE NEW PRODUCTS DIFFUSION MODELS |
| Language: | eng |
| Abstract: | A demonstration that the non-uniform influence model can accommodate a variety of diffusion patterns, with 9 different diffusion classes, based on this model. Class membership explanations are also proposed. The product lifecycle /PLC/ and PLC theory. Diffusion modelling. The PLC classes. The application and interpretation. Four Figures outline the non-uniform influence factor, new product diffusion classes, the coefficient of influence versus penetration and new product location on the diffusion map. Four Figures illustrate the study. |
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