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| Author: | Foxall, G. R. Goldsmith, R. E. |
| Title: | Personality and consumer research : another look. |
| Journal: | Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 111-125 |
| Index terms: | CONSUMER RESEARCH PERSONALITY MEASUREMENT CONSUMER BEHAVIOUR NEW PRODUCTS GROCERY SHOPS BRAND CHOICE |
| Language: | eng |
| Abstract: | The proposition that individual differences in personality may lead to variations in buying behavior is discussed. The historic background of the topic is outlined, literature is reviewed. Mistakes made by past research programmes are highlighted. The empirical use of a personality-related measure of cognitive style is described. The context is consumers' innovative purchasing of food brands and products. The research samples are described. Research methodology is presented. The results of the investigations are described. Managerially relevant aspects are outlined. The results of the early and the present studies are compared. Suggestions for future research are summarized. |
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