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| Author: | Reynolds, T. J. Gutman, J. |
| Title: | Laddering theory, method, analysis, and interpretation. |
| Journal: | Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 11-31 |
| Index terms: | POSITIONING NEW PRODUCTS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA