search query: @indexterm new products / total: 1069
reference: 671 / 1069
Author: | Cooper, R. G. |
Title: | Predevelopment activities determine new product success. |
Journal: | Industrial Marketing Management
1988 : VOL. 17:3, p. 237-247 |
Index terms: | NEW PRODUCTS INDUSTRIAL MARKETING |
Language: | eng |
Abstract: |
SCIMA