search query: @indexterm new products / total: 1069
reference: 670 / 1069
Author: | Cooper, R. G. Kleinschmidt, E. J. |
Title: | Resource allocation in the new product process. |
Journal: | Industrial Marketing Management
1988 : VOL. 17:3, p. 249-262 |
Index terms: | NEW PRODUCTS INNOVATION INDUSTRIAL MARKETING |
Language: | eng |
Abstract: |
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