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| Author: | Kleinschmidt, E. K. Cooper, R. G. |
| Title: | The performance impact of an international orientation on product innovation. |
| Journal: | European Journal of Marketing
1988 : VOL. 22:10, p. 56-71 |
| Index terms: | NEW PRODUCTS INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA