search query: @indexterm new products / total: 1069
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Author: | Rao, V. R. McLaughlin, E. W. |
Title: | Modeling the decision to add new products by channel intermediaries. |
Journal: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 81-88 |
Index terms: | DECISION MODELS NEW PRODUCTS DISTRIBUTION CHANNELS |
Language: | eng |
Abstract: |
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