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| Author: | Wheelwright, S. C. Sasser, W. E. |
| Title: | The new product development map. |
| Journal: | Harvard Business Review
1989 : MAY-JUN, VOL. 67:3, p. 112-125 |
| Index terms: | NEW PRODUCTS R&D PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA