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| Author: | Easingwood, C. Beard, C. |
| Title: | High technology launch strategies in the U. K. |
| Journal: | Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 125-138 |
| Index terms: | NEW PRODUCTS HIGH TECHNOLOGY MARKETING STRATEGY UNITED KINGDOM |
| Language: | eng |
| Abstract: |
SCIMA