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| Author: | De Brentani, U. Dröge, C. |
| Title: | Determinants of the new product screening decision. A structural model analysis. |
| Journal: | International Journal of Research in Marketing
1988 : VOL. 5:2, p. 91-106 |
| Index terms: | NEW PRODUCTS DECISION RULES |
| Language: | eng |
| Abstract: |
SCIMA