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| Author: | Kamakura, W. A. Balasubramanian, S. K. |
| Title: | Long-term view of the diffusion of durables. A study of the role of price and adoption influence processes via tests of nested models. |
| Journal: | International Journal of Research in Marketing
1988 : VOL. 5:1, p. 1-13 |
| Index terms: | NEW PRODUCTS CONSUMER DURABLES PRICING CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA