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| Author: | Verbruggen, A. Gijsbrechts, E. |
| Title: | Estimating the sales potential of a new heating system. An "inverted" Lancaster approach. |
| Journal: | International Journal of Research in Marketing
1989 : VOL. 5:4, p. 289-302 |
| Index terms: | NEW PRODUCTS SALES FORECASTING MARKET SHARE MARKET POTENTIAL CONSUMER DURABLES |
| Language: | eng |
| Abstract: |
SCIMA