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| Author: | Maile, C. A. Bialik, D. M. |
| Title: | An extended model for new product selection. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:7, p. 53-59 |
| Index terms: | NEW PRODUCTS DECISION MODELS MARKETING |
| Language: | eng |
| Abstract: |
SCIMA