search query: @indexterm new products / total: 1069
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| Author: | Krubasik, E. G. |
| Title: | Como analizar la decision de lanzamiento de un nuevo producto. |
| Journal: | Harvard-Deusto Business Review
1989 : JUL-SEP, 39, p. 66-74 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT INNOVATION |
| Language: | spa |
| Abstract: |
SCIMA