search query: @indexterm new products / total: 1069
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| Author: | Ohmae, K. |
| Title: | La verdadera estrategia se basa en aumentar el valor de la offerta a los clientes. |
| Journal: | Harvard-Deusto Business Review
1989 : JUL-SEP, 39, p. 75-84 |
| Index terms: | MARKETING STRATEGY COMPETITIVENESS NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA