search query: @indexterm new products / total: 1069
reference: 625 / 1069
Author: | Blackett, T. |
Title: | Brand name research - getting it right. |
Journal: | Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 89-93 |
Index terms: | BRAND NAMES MARKET RESEARCH NEW PRODUCTS |
Language: | eng |
Abstract: |
SCIMA