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| Author: | Easingwood, C. J. |
| Title: | Early product life cycle forms for infrequently purchased major products. |
| Journal: | International Journal of Research in Marketing
1987 : VOL. 4:1, p. 3-9 |
| Index terms: | PRODUCT LIFE CYCLE NEW PRODUCTS CLASSIFICATION AND CODING |
| Language: | eng |
| Abstract: |
SCIMA