search query: @indexterm new products / total: 1069
reference: 618 / 1069
| Author: | Wheelwrigth, S. C. Earl Sasser, W. Jr. |
| Title: | El mapa de desarrollo de nuevos productos. |
| Journal: | Harvard-Deusto Business Review
1989 : OCT-DEC, 40, p. 118-132 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | spa |
| Abstract: |
SCIMA