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| Author: | Gupta, A.K. Willemon, D.L. |
| Title: | Accelerating the development of technology-based new products. |
| Journal: | California Management Review
1990 : WINTER, VOL. 32:2, p. 24-43 |
| Index terms: | NEW PRODUCTS TECHNOLOGY PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA