search query: @indexterm new products / total: 1069
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Author: | Gupta, A.K. Willemon, D.L. |
Title: | Accelerating the development of technology-based new products. |
Journal: | California Management Review
1990 : WINTER, VOL. 32:2, p. 24-43 |
Index terms: | NEW PRODUCTS TECHNOLOGY PRODUCT DEVELOPMENT |
Language: | eng |
Abstract: |
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