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| Author: | Romano, G. A. |
| Title: | Identifying factors which influence product innovation: a case study approach. |
| Journal: | Journal of Management Studies
1990 : JAN, VOL. 27:1, p. 75-95 |
| Index terms: | NEW PRODUCTS INNOVATION CASE STUDIES SMALL BUSINESS |
| Language: | eng |
| Abstract: | The factors affecting the level of product innovation in a small enterprise setting are analyzed. The interaction of management and environmental factors as well as its impact on product innovation are considered and it is explored how these factors interrelated to influence small business success (growth). A multi-site model is developed which will assist in identifying product innovation determinants for high-growth and long-growth firms. For high-growth firms, determinants of product innovation that influenced small-business success were technology, competitive edge, research and development etc. For low-growth firms, customer base was a major determinant. |
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