search query: @indexterm new products / total: 1069
reference: 588 / 1069
Author: | Kashani, K. |
Title: | Tacticas y estrategias en las actividades de marketing global. |
Journal: | Harvard-Deusto Business Review
1990 : APR-JUN, 42, p. 107-116 |
Index terms: | MARKETING STRATEGY NEW PRODUCTS |
Language: | spa |
Abstract: |
SCIMA