search query: @indexterm new products / total: 1069
reference: 533 / 1069
Author: | Wiese, H. |
Title: | Marktschaffung. Das Startproblem bei Netzeffekt-Gütern. (!Network effect goods) |
Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1991 : VOL. 13:1, p. 43-51 |
Index terms: | NETWORKS NEW PRODUCTS CONSUMER BEHAVIOUR DEMAND FUNCTIONS |
Language: | ger |
Abstract: |
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