search query: @indexterm new products / total: 1069
reference: 528 / 1069
| Author: | Hales, C. Shams, H. |
| Title: | Cautious incremental consumption : a neglected consumer risk reduction strategy. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:7, p. 7-21 |
| Index terms: | CONSUMER BEHAVIOUR RISK NEW PRODUCTS HOLIDAYS |
| Language: | eng |
| Abstract: |
SCIMA