search query: @indexterm new products / total: 1069
reference: 539 / 1069
Author: | Clark, A. M. |
Title: | "Trends" that will impact new products. |
Journal: | Journal of Consumer Marketing
1990 : WINTER, VOL. 8:1, p. 35-40 |
Index terms: | MARKETING NEW PRODUCTS CHANGE |
Language: | eng |
Abstract: |
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