search query: @indexterm new products / total: 1069
reference: 516 / 1069
Author: | Lai, A. W. |
Title: | Consumption situation and product knowledge in the adoption of a new product. |
Journal: | European Journal of Marketing
1991 : VOL. 25:10, p. 55-67 |
Index terms: | CONSUMPTION NEW PRODUCTS PRODUCT INFORMATION ASIA |
Language: | eng |
Abstract: |
SCIMA