search query: @indexterm new products / total: 1069
reference: 515 / 1069
| Author: | Wagner, U. Taudes, A. |
| Title: | Microdynamics of new product purchase: a model incorporating both marketing and consumer-specific variables |
| Journal: | International Journal of Research in Marketing
1991 : VOL. 8:3, p. 223-249 |
| Index terms: | MARKETING MODELS NEW PRODUCTS BRAND CHOICE CONSUMER CHOICE |
| Language: | eng |
| Abstract: |
SCIMA