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| Author: | Ratneshwar, S. Chaiken, S. |
| Title: | Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues |
| Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 52-62 |
| Index terms: | CONSUMER RESEARCH NEW PRODUCTS MARKETING |
| Language: | eng |
| Abstract: |
SCIMA