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| Author: | Tansuhaj, P. |
| Title: | A cross-national examination of innovation resistance. |
| Journal: | International Marketing Review
1991 : VOL. 8:3, p. 7-20 |
| Index terms: | NEW PRODUCTS INNOVATION INTERNATIONAL MARKETING CONSUMER BEHAVIOUR CULTURE COUNTRY COMPARISONS |
| Language: | eng |
| Abstract: |
SCIMA