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Author: | Salerno, F. Benavent, C. |
Title: | Une approche cognitive des facteurs de reussite des nouveaux produits. |
Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:4, p. 3-26 |
Index terms: | PRODUCT POLICY NEW PRODUCTS COGNITIVE PROCESSES MARKETING MODELS |
Language: | fre |
Abstract: |
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