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| Author: | Salerno, F. Benavent, C. |
| Title: | Une approche cognitive des facteurs de reussite des nouveaux produits. |
| Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:4, p. 3-26 |
| Index terms: | PRODUCT POLICY NEW PRODUCTS COGNITIVE PROCESSES MARKETING MODELS |
| Language: | fre |
| Abstract: |
SCIMA