search query: @indexterm RETAIL PRICING / total: 107
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| Author: | Ortmeyer, G. Quelch, J. A. Salmon, W. |
| Title: | Restoring credibility to retail pricing. |
| Journal: | Sloan Management Review
1991 : FALL, VOL. 33:1, p. 55-66 |
| Index terms: | RETAIL PRICING PRICE POLICY PRICE CUTTING |
| Language: | eng |
| Abstract: |
SCIMA