search query: @indexterm Mass communication / total: 107
reference: 97 / 107
Author: | Antoine, J. |
Title: | Le marketing de la presse, de l'edition et de la communication (analyse du seminaire ESOMAR). |
Journal: | Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 79-82 |
Index terms: | MARKETING MASS COMMUNICATION PUBLISHING INDUSTRY |
Language: | fre |
Abstract: |
SCIMA