search query: @indexterm mass communication / total: 107
reference: 46 / 107
| Author: | Baiget, J. M. |
| Title: | Saber aplicar las tecnicas de comunicacion: imprescindible para tener exito en el Mercado Unico Europeo. |
| Journal: | Alta Direccion
1993 : MAR-APR, 168, p. 95-102 |
| Index terms: | EEC COMMUNICATION MASS COMMUNICATION SINGLE MARKET ADVERTISING |
| Language: | spa |
| Abstract: |
SCIMA