search query: @indexterm mass communication / total: 107
reference: 43 / 107
| Author: | Biocca, F. |
| Title: | Communication research in the design of communication interfaces and systems |
| Journal: | Journal of Communication
1993 : VOL. 43:4, p. 59-68 |
| Index terms: | COMMUNICATION MASS COMMUNICATION TECHNOLOGY |
| Language: | eng |
| Abstract: | This article focuses on communication research's role in the conception, infancy, and adolescence of a young medium. There must be a time in the development of a new communication medium, interface or environment when its form, like that of a child, is still pliable, when the forces of its social construction are most fluid. At the birth of each new communication medium and system one should not ask whether the technology is a liberator or a criminal - the answer is always that it is both and neither. The author analyses the social setting and sketches out a possible research response, a 'human factors approach' to communication research. |
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