search query: @indexterm Mass communication / total: 107
reference: 42 / 107
| Author: | Stippel, P. |
| Title: | >>Verkaufen, mehr und mehr<<: Nachlese zum Marketing-Scoop des Jahres. |
| Journal: | Absatzwirtschaft
1994 : JUN, p. 18-20 |
| Index terms: | POLITICAL PARTIES MARKETING MASS COMMUNICATION ELECTIONS OPINION POLLS ITALY |
| Language: | ger |
| Abstract: |
SCIMA