search query: @indexterm mass communication / total: 107
reference: 42 / 107
Author: | Stippel, P. |
Title: | >>Verkaufen, mehr und mehr<<: Nachlese zum Marketing-Scoop des Jahres. |
Journal: | Absatzwirtschaft
1994 : JUN, p. 18-20 |
Index terms: | POLITICAL PARTIES MARKETING MASS COMMUNICATION ELECTIONS OPINION POLLS ITALY |
Language: | ger |
Abstract: |
SCIMA