search query: @indexterm Mass communication / total: 107
reference: 40 / 107
| Author: | Krauss, I. Hanser, P. |
| Title: | >>Fraktal ist fatal<<. *YOUNG & RUBICAM |
| Journal: | Absatzwirtschaft
1995 : APR, p. 15-17 |
| Index terms: | ADVERTISING MASS COMMUNICATION BRANDS POSITIONING |
| Language: | ger |
| Abstract: |
SCIMA