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| Author: | Fischer, H. |
| Title: | Marketingkommunikation und Werbepraxis. |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1980 : DEC, VOL. 32:12, p. 1072-1083 |
| Index terms: | ADVERTISING MEDIA COMMUNICATION MARKETING MASS COMMUNICATION |
| Language: | ger |
| Abstract: |
SCIMA