search query: @indexterm Mass communication / total: 107
reference: 91 / 107
Author: | Emmett, B. |
Title: | Never mind the why and wherefore - some reflection on theory in practice. |
Journal: | Journal of Marketing Research
1981 : APR, VOL. 23:2, p. 63-71 |
Index terms: | MARKET SURVEYS MASS COMMUNICATION MEDIA SELECTION |
Language: | eng |
Abstract: |
SCIMA