search query: @indexterm Mass communication / total: 107
reference: 106 / 107
Author: | Rothschild, M. L. |
Title: | Political advertising: a neglected policy issue in marketing. |
Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.58-71 |
Index terms: | ADVERTISING MASS COMMUNICATION POLITICS |
Language: | eng |
Abstract: |
SCIMA