search query: @indexterm Mass communication / total: 107
reference: 106 / 107
| Author: | Rothschild, M. L. |
| Title: | Political advertising: a neglected policy issue in marketing. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.58-71 |
| Index terms: | ADVERTISING MASS COMMUNICATION POLITICS |
| Language: | eng |
| Abstract: |
SCIMA