search query: @indexterm Mass communication / total: 107
reference: 36 / 107
| Author: | Toro, J.M. Oliver, X. |
| Title: | Los medios de comunicacion del tercer milenio y su influencia en los habitos de compra del consumidor. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.62-65 |
| Index terms: | CONSUMER BEHAVIOUR ELECTRONIC COMMERCE MASS COMMUNICATION |
| Language: | spa |
| Abstract: |
SCIMA