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| Author: | Lim, K. H. Ward, L. M. |
| Title: | The role of multimedia in changing first impression bias |
| Journal: | Information Systems Research
2000 : JUN, VOL. 11:2, p. 115-136 |
| Index terms: | Multimedia industry Information resources management Human relations |
| Language: | eng |
| Abstract: | The objective of this paper is to examine the advantages of multimedia technology for supporting decision making in the context of evaluating a person or an event. |
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