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| Author: | Tang, F-F. Xing, X. |
| Title: | Will the growth of multi-channel retailing diminish the pricing efficiency of the web? |
| Journal: | Journal of Retailing
2001 : FALL, VOL. 77:3, p. 319-333 |
| Index terms: | INTERNET RETAILING RETAIL PRICING |
| Language: | eng |
| Abstract: | In this study, the authors compare the pricing behavior between online branches of traditional retailers and pure Internet retailers. They seek to determine whether the pricing policies of these two types of online organizations differ, possibly because of the different competitive environments in which each operates. |
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