search query: @indexterm Mass communication / total: 107
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| Author: | Belch, G. E. |
| Title: | The effects of television commercial repetition on cognitive response and message acceptance. |
| Journal: | Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 56-65 |
| Index terms: | TELEVISION ADVERTISING CONSUMER ATTITUDES SOCIAL PSYCHOLOGY MASS COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA