search query: @indexterm Mass communication / total: 107
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Author: | Belk, R. W. Bahn, K. D. Mayer, R. N. |
Title: | Developmental recognition of consumption symbolism. |
Journal: | Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 4-17 |
Index terms: | CONSUMER BEHAVIOUR MASS COMMUNICATION ADVERTISING RESEARCH CHOICE THEORY SOCIAL PSYCHOLOGY BRAND LOYALTY |
Language: | eng |
Abstract: |
SCIMA