search query: @indexterm Mass communication / total: 107
reference: 88 / 107
Author: | Carlile, F. Leonard, H. |
Title: | Caveat : venditor! |
Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 11-22 |
Index terms: | ADVERTISING RESEARCH MASS COMMUNICATION CONSUMER BEHAVIOUR ADVERTISING MEDIA |
Language: | eng |
Abstract: |
SCIMA