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| Author: | Hoffman, K.D. Turley, L.W. Kelley, S.W. |
| Title: | Pricing retail services |
| Journal: | Journal of Business Research
2002 : DEC, VOL. 55:12, p. 1015-1023 |
| Index terms: | Retail pricing Service management |
| Language: | eng |
| Abstract: | The need for service pricing service is frequently voiced at conference sessions focusing on services marketing strategy, but a macro examination of retail service pricing has not yet been developed. This article presents a discussion of how retail service pricing is unique from the pricing of retail goods. The framework for the discussion is based on demand, cost, customer, profit, product and legal considerations. |
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